The brand was based on the idea of "digital" Peter I - this intersects with the theme of the Congress and visually informs users that the event will be held in Russia
E-tickets
Congress booklet for inviting foreign participants - with a phrase in Russian and a story about St. Petersburg
To create a website for advertising the services of a partner - an integrator of industrial robots
Solution
After looking at a dozen sites of competitors, they decided to stand out - to make the site on a gray corporate background with a bright yellow accent. The structure and presentation of information was kept in a stereotyped way - because the target audience got used to it.
This was a new and difficult topic for me, so we spent about 5 long and detailed skype calls with the customer.
I myself suggested what to put on the website and the client advised which images could illustrate this
We added everything the client had: 3D models, photos of the team and robotic installations
ROI calculator
Little thing that we're proud of — an interactive form that calculates how long it takes the investment to start generating the revenue
We decided to choose bright modern colors to emphasize the modern theme of the forum - the digital era - which is not complete without programming:// This was the basis for the event's identity.
The style is based on programming and browsers
In a short time, we prepared promotional materials for targeting for different formats